Define the primary objectives of business management.

The primary objectives of business management are to plan, organise, direct, and control a company's resources to achieve its goals.

Business management is a multifaceted discipline that involves a variety of tasks, all aimed at ensuring the smooth operation and success of a business. The first objective is planning. This involves setting the direction for the business by establishing goals and determining the best way to achieve them. It requires managers to analyse the current situation, anticipate future trends, and make decisions about what needs to be done.

The second objective is organising. This involves arranging resources and tasks to meet the goals set out in the planning stage. Managers must decide on the best way to group activities and resources, assign responsibilities, and create a structure that allows the business to operate efficiently.

The third objective is directing. This involves leading, motivating, and communicating with employees to ensure they understand their roles and are working towards the business's goals. Managers must be able to inspire their team, resolve conflicts, and make sure everyone is working together effectively.

The final objective is controlling. This involves monitoring the business's performance to ensure it is on track to meet its goals. Managers must establish performance standards, measure actual performance, and take corrective action if necessary. This could involve adjusting plans, changing tactics, or reallocating resources.

In essence, the primary objectives of business management are all about making sure the business is moving in the right direction and has the resources and structure it needs to succeed. It's about leading a team, making decisions, and constantly monitoring and adjusting to ensure the business achieves its goals.