How do customised production methods differ from mass production?

Customised production methods focus on individual customer needs, while mass production emphasises high volume and standardisation.

Customised production, also known as bespoke or tailor-made production, is a method where products are designed and produced according to individual customer specifications. This approach is customer-centric, aiming to meet unique needs and preferences. It often involves direct interaction with the customer to understand their requirements, and the final product is typically unique or limited in quantity. This method is common in industries such as fashion, furniture, and high-end automobiles where personalisation is a key selling point. However, customised production can be time-consuming and costly due to the need for skilled labour and the inability to benefit from economies of scale.

On the other hand, mass production is a manufacturing method designed to produce large quantities of identical products. This approach is efficiency-driven, aiming to minimise costs and maximise output. It typically involves the use of assembly lines and automation, allowing for high-speed production and consistent quality. Industries such as electronics, consumer goods, and automobiles often use mass production due to the high demand for standardised products. However, mass production offers little to no room for personalisation and may result in excess inventory if demand is overestimated.

In essence, the key difference between customised and mass production lies in their focus. Customised production prioritises individual customer needs, offering flexibility and personalisation at a higher cost and longer production time. Mass production, meanwhile, prioritises efficiency and cost-effectiveness, offering standardisation and high volume at a lower cost but with less flexibility. The choice between these two methods depends on various factors, including the nature of the product, market demand, and the company's business strategy.