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Common data mining techniques include association rule learning, clustering, classification, regression, anomaly detection, and sequential patterns.
Association rule learning is a method used to discover interesting relations between different variables in large databases. For instance, in a supermarket scenario, this technique can be used to find out what products are often bought together, which can be useful for marketing purposes.
Clustering is a technique that involves grouping a set of objects in such a way that objects in the same group (a cluster) are more similar to each other than to those in other groups. This is a common technique for statistical data analysis, used in many fields, including machine learning, pattern recognition, image analysis, information retrieval, and bioinformatics.
Classification is a two-step process, learning step and prediction step. In the learning step, the model is developed based on given training data. In the prediction step, the model is used to predict the response for given data. Decision Trees, Neural Networks, SVM, and Naive Bayes are popular methods used in classification.
Regression analysis is a statistical process for estimating the relationships among variables. It includes many techniques for modelling and analysing several variables, when the focus is on the relationship between a dependent variable and one or more independent variables.
Anomaly detection, also known as outlier detection, is the identification of rare items, events or observations which raise suspicions by differing significantly from the majority of the data. Typically, the anomalous items represent an issue such as bank fraud, a structural defect, medical problems or errors in a text.
Sequential patterns analysis is one of the data mining techniques that seek to discover or identify similar patterns, regular events or trends in transaction data over a business period. In the field of marketing, this technique is used to uncover associations or sequences of products purchased by customers over time.
These techniques are used in various sectors from marketing to healthcare, helping to extract valuable insights from large volumes of data.
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