How does HTTPS influence search engine rankings?

HTTPS influences search engine rankings by providing a slight boost in Google's ranking algorithm due to its security benefits.

Google, one of the world's leading search engines, has been advocating for a safer internet for years. In 2014, they announced that HTTPS would be used as a ranking signal in their search algorithm. This means that websites using HTTPS, which stands for Hypertext Transfer Protocol Secure, could potentially rank higher in search results compared to those only using HTTP.

HTTPS is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The 'S' at the end of HTTPS stands for 'Secure'. It means all communications between your browser and the website are encrypted. This is particularly important when sensitive data, such as credit card information or login credentials, are being exchanged.

Google's decision to use HTTPS as a ranking signal was driven by their commitment to ensuring the internet is a safe place for users. By giving a slight ranking boost to secure sites, they incentivise website owners to switch from HTTP to HTTPS. This not only improves the security of the site but also enhances the user experience, as users can browse with confidence knowing their information is secure.

However, it's important to note that while HTTPS is a ranking factor, it's a relatively minor one compared to other factors such as high-quality content, page load speed, and mobile-friendliness. Google has stated that it affects fewer than 1% of global queries, and carries less weight than other signals such as high-quality content.

In conclusion, while HTTPS does influence search engine rankings, it's just one of many factors that Google considers when ranking websites. However, given its security benefits and the increasing importance of online safety, it's a factor that website owners should not overlook.