How does globalisation affect tourism management strategies?

Globalisation influences tourism management strategies by promoting international cooperation, standardisation, and competitive differentiation.

Globalisation, the process of interaction and integration among people, companies, and governments worldwide, has a significant impact on tourism management strategies. It has led to the development of a global tourism market, where destinations compete with each other to attract tourists. This competition has necessitated the development of unique and innovative strategies to stand out in the global market.

One of the key ways globalisation affects tourism management strategies is through the promotion of international cooperation. As tourism becomes increasingly global, there is a growing need for countries to work together to manage tourism effectively. This can involve sharing best practices, coordinating marketing efforts, and collaborating on initiatives to promote sustainable tourism. For example, countries may work together to develop joint tourism products, such as cross-border nature trails or cultural routes, which can attract tourists from around the world.

Globalisation also encourages the standardisation of tourism management practices. As tourists travel more widely and frequently, they come to expect certain standards of service and quality. To meet these expectations, tourism managers must ensure that their services and facilities meet international standards. This can involve adopting internationally recognised quality management systems, such as ISO 9001, or participating in global accreditation schemes, such as the Green Globe certification for sustainable tourism.

At the same time, globalisation has increased the need for destinations to differentiate themselves in the global market. This has led to the development of strategies focused on promoting unique aspects of a destination, such as its culture, history, or natural beauty. For example, a destination might develop a strategy to promote itself as a hub for adventure tourism, offering activities like rock climbing, white-water rafting, and trekking.

In conclusion, globalisation has a profound impact on tourism management strategies. It promotes international cooperation, encourages the standardisation of practices, and increases the need for competitive differentiation. As the world becomes more interconnected, these trends are likely to continue, shaping the future of tourism management.