How does local identity persist or change in the face of globalisation?

Local identity can both persist and change in the face of globalisation, depending on various socio-cultural and economic factors.

Globalisation, the process by which businesses or other organisations develop international influence or start operating on an international scale, has a profound impact on local identities. It can lead to the homogenisation of cultures, where local identities are replaced by a global culture. This is often seen in the spread of Western culture and values to other parts of the world, leading to the loss of local customs, traditions, and languages. For example, the global spread of fast food chains like McDonald's and Starbucks can lead to a decline in local food cultures.

However, globalisation can also lead to the strengthening of local identities. This is often a reaction to the perceived threat of globalisation, where people cling to their local identities as a form of resistance. This can be seen in the resurgence of local languages, the preservation of traditional customs, and the promotion of local products. For example, in response to the global spread of English, some countries have implemented policies to promote their local languages in schools and public spaces.

Moreover, globalisation can lead to the hybridisation of cultures, where local identities are not simply replaced or preserved, but transformed. This is often seen in the blending of local and global cultures, leading to the creation of new, hybrid identities. For example, the global spread of hip hop music has led to the creation of local hip hop scenes that blend global and local influences.

In the economic sphere, globalisation can lead to the loss of local industries, as they are unable to compete with multinational corporations. This can lead to a loss of local identity, as people's livelihoods and ways of life are tied to these industries. However, globalisation can also create new opportunities for local industries, as they gain access to global markets. This can lead to the strengthening of local identity, as people take pride in their local products being recognised and valued globally.

In conclusion, the impact of globalisation on local identity is complex and multifaceted. It can lead to the loss, preservation, or transformation of local identities, depending on various socio-cultural and economic factors.