What role do TNCs play in shaping tourism trends?

TNCs (Transnational Corporations) play a significant role in shaping tourism trends by influencing destination choices and promoting specific types of tourism.

TNCs, with their global reach and influence, have a significant impact on tourism trends. They can shape the way people travel and the places they choose to visit. One of the ways they do this is through marketing and advertising. TNCs have the resources to promote certain destinations and types of tourism, influencing the choices of potential tourists. For example, a TNC like Thomas Cook, before its collapse, had a significant influence on the destinations people chose for their holidays, promoting package holidays to specific locations.

Moreover, TNCs can also shape tourism trends through their investment decisions. They often invest in infrastructure development in certain areas, making them more accessible and attractive to tourists. For instance, hotel chains like Marriott and Hilton have a significant influence on where tourists choose to stay, as they often develop hotels in areas they believe will become popular tourist destinations. This, in turn, can lead to an increase in tourism in these areas.

TNCs also play a role in shaping the types of tourism that are popular. For example, TNCs like Airbnb have revolutionised the tourism industry by promoting a different type of tourism – one that allows tourists to live like locals. This has led to a rise in the popularity of experiential tourism, where tourists seek out authentic, local experiences.

Furthermore, TNCs can influence tourism trends through their business practices. For example, TNCs that prioritise sustainable practices can help promote sustainable tourism. This is seen with companies like Intrepid Travel, a TNC that offers eco-friendly travel options, thereby encouraging tourists to consider the environmental impact of their travel choices.

In conclusion, TNCs play a significant role in shaping tourism trends. Their marketing and advertising strategies, investment decisions, business practices, and the types of tourism they promote all influence the choices of tourists and the popularity of different types of tourism.