How do parasocial relationships impact emotional wellbeing?

Parasocial relationships can have both positive and negative impacts on emotional wellbeing.

Parasocial relationships refer to the one-sided relationships that individuals form with media figures, such as celebrities or fictional characters. These relationships can provide a sense of companionship and social support, which can have positive effects on emotional wellbeing. For example, individuals may feel a sense of belonging and comfort from engaging with media figures who share similar values or experiences.

However, parasocial relationships can also have negative impacts on emotional wellbeing. Individuals may become overly invested in these relationships, leading to feelings of disappointment or betrayal if the media figure does not meet their expectations. Additionally, individuals may compare themselves to the idealized versions of media figures, leading to feelings of inadequacy or low self-esteem.

Research has also shown that individuals who engage in parasocial relationships may be more prone to loneliness and social isolation. This is because they may rely on these relationships as a substitute for real-life social connections, which can ultimately lead to negative impacts on emotional wellbeing.

Overall, while parasocial relationships can provide some benefits for emotional wellbeing, it is important for individuals to maintain a balance between these relationships and real-life social connections.