How do parasocial relationships impact one's perception of social norms?

Parasocial relationships can influence one's perception of social norms.

Parasocial relationships refer to the one-sided relationships that people develop with media personalities, such as celebrities, athletes, or fictional characters. These relationships can have a significant impact on how people perceive social norms. One way they can do this is by creating a sense of social comparison. When people see media personalities engaging in certain behaviours, they may start to view those behaviours as more socially acceptable or desirable.

For example, if a popular celebrity is seen partying and drinking excessively, some people may start to view this behaviour as normal or even desirable. This can lead to changes in social norms, as more people begin to engage in similar behaviours. Similarly, if a fictional character is portrayed as being highly aggressive or violent, this can influence people's perceptions of what is acceptable behaviour in real life.

Another way that parasocial relationships can impact social norms is by shaping people's attitudes and beliefs. When people develop strong attachments to media personalities, they may be more likely to adopt their beliefs and values. This can lead to changes in social norms, as more people adopt the same attitudes and beliefs.

Overall, parasocial relationships can have a significant impact on how people perceive social norms. By creating a sense of social comparison and shaping people's attitudes and beliefs, these relationships can influence what is considered acceptable behaviour in society.