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What are the aims of the "Live Below the Line" campaign?

The "Live Below the Line" campaign aims to raise awareness about extreme poverty and encourage actions to eradicate it.

The "Live Below the Line" campaign is an innovative awareness and fundraising campaign that's making a significant difference in the fight against extreme poverty. The campaign challenges individuals to live on the equivalent of the extreme poverty line for five days, which is £1 per day in the UK. This is to simulate the constraints faced by those living in extreme poverty and to foster empathy and understanding among participants.

The campaign is not just about surviving on a limited budget, but also about gaining a new perspective on the challenges faced by those living in extreme poverty. It encourages participants to share their experiences and insights, thereby raising awareness about the issue among their networks. The campaign also encourages participants to fundraise, with the money raised going towards projects that aim to eradicate extreme poverty.

The "Live Below the Line" campaign is based on the belief that understanding and empathy are key to driving action. By experiencing a glimpse of what life is like for those living in extreme poverty, participants are more likely to take action to help, whether that's through fundraising, advocacy, or other forms of support. The campaign also aims to challenge the stereotypes and misconceptions about poverty, showing that it's not just about lack of money, but also about lack of opportunities and choices.

In addition to raising awareness and funds, the "Live Below the Line" campaign also aims to influence policy. By demonstrating the reality of extreme poverty, the campaign hopes to encourage policymakers to prioritise poverty eradication in their agendas. The campaign works with various organisations and partners to advocate for policies that address the root causes of poverty and promote sustainable development.

In summary, the "Live Below the Line" campaign aims to raise awareness about extreme poverty, encourage actions to eradicate it, challenge stereotypes about poverty, and influence policy. It does this by challenging individuals to live on the equivalent of the extreme poverty line for five days, thereby fostering empathy and understanding, and driving action.

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