1. Marketing and PeoplePremium1.1 Meeting Customer Needs0/01.1.1 Understanding Markets1.1.2 How Markets Evolve and Compete1.1.3 Researching Markets and Customers1.1.4 Segmenting and Targeting Customers1.1.5 Positioning and Adding Value1.2 The Market0/01.2.1 Understanding Demand1.2.2 Understanding Supply1.2.3 How Markets Work: Equilibrium and Price Mechanism1.2.4 Price Elasticity of Demand (PED)1.2.5 Income Elasticity of Demand (YED)1.3 Marketing Mix and Strategy0/01.3.1 Designing the Product or Service1.3.2 Branding and Promotion Strategies1.3.3 Pricing Strategies and Influences1.3.4 Distribution Channels and Trends1.4 Managing People0/01.4.1 Approaches to Staffing and Workforce Flexibility1.4.2 Recruitment, Selection, and Training1.4.3 Organisational Design and Structure1.4.4 Motivation in Theory and Practice1.4.5 Leadership and Management Styles1.5 Entrepreneurs and Leaders0/01.5.1 Starting and Growing a Business1.5.2 Entrepreneurial Characteristics and Motives1.5.3 Business Objectives and Decision Making1.5.4 Forms of Business Ownership1.5.5 Decision Making and Trade-Offs1.5.6 From Entrepreneur to Business Leader1. Marketing and PeoplePremium1.1 Meeting Customer Needs0/01.1.1 Understanding Markets1.1.2 How Markets Evolve and Compete1.1.3 Researching Markets and Customers1.1.4 Segmenting and Targeting Customers1.1.5 Positioning and Adding Value1.2 The Market0/01.2.1 Understanding Demand1.2.2 Understanding Supply1.2.3 How Markets Work: Equilibrium and Price Mechanism1.2.4 Price Elasticity of Demand (PED)1.2.5 Income Elasticity of Demand (YED)1.3 Marketing Mix and Strategy0/01.3.1 Designing the Product or Service1.3.2 Branding and Promotion Strategies1.3.3 Pricing Strategies and Influences1.3.4 Distribution Channels and Trends1.4 Managing People0/01.4.1 Approaches to Staffing and Workforce Flexibility1.4.2 Recruitment, Selection, and Training1.4.3 Organisational Design and Structure1.4.4 Motivation in Theory and Practice1.4.5 Leadership and Management Styles1.5 Entrepreneurs and Leaders0/01.5.1 Starting and Growing a Business1.5.2 Entrepreneurial Characteristics and Motives1.5.3 Business Objectives and Decision Making1.5.4 Forms of Business Ownership1.5.5 Decision Making and Trade-Offs1.5.6 From Entrepreneur to Business Leader2. Managing Business ActivitiesPremium2.1 Raising Finance0/02.1.1 Internal Sources of Finance2.1.2 External Sources and Methods of Finance2.1.3 Liability and its Impact on Finance2.1.4 Business Planning and Cash Flow Forecasting2.2 Financial Planning0/02.2.1 Sales Forecasting2.2.2 Sales, Revenue and Costs2.2.3 Break-even analysis2.2.4 Budgeting and Budgetary Control2.3 Managing Finance0/02.3.1 Understanding and Measuring Profit2.3.2 Liquidity and Financial Health2.3.3 Causes of Business Failure2.4 Resource Management0/02.4.1 Methods of Production, Productivity, and Efficiency2.4.2 Capacity Utilisation2.4.3 Stock Control and Lean Operations2.4.4 Quality Management2.5 External Influences0/02.5.1 Economic Influences on Business Performance2.5.2 Legal and Regulatory Environment2.5.3 Competitive Environment and Market Context2. Managing Business ActivitiesPremium2.1 Raising Finance0/02.1.1 Internal Sources of Finance2.1.2 External Sources and Methods of Finance2.1.3 Liability and its Impact on Finance2.1.4 Business Planning and Cash Flow Forecasting2.2 Financial Planning0/02.2.1 Sales Forecasting2.2.2 Sales, Revenue and Costs2.2.3 Break-even analysis2.2.4 Budgeting and Budgetary Control2.3 Managing Finance0/02.3.1 Understanding and Measuring Profit2.3.2 Liquidity and Financial Health2.3.3 Causes of Business Failure2.4 Resource Management0/02.4.1 Methods of Production, Productivity, and Efficiency2.4.2 Capacity Utilisation2.4.3 Stock Control and Lean Operations2.4.4 Quality Management2.5 External Influences0/02.5.1 Economic Influences on Business Performance2.5.2 Legal and Regulatory Environment2.5.3 Competitive Environment and Market Context3. Business Decisions and StrategyPremium3.1 Business Objectives and Strategy0/03.1.1 Mission, Aims, and Corporate Objectives3.1.2 Theories of Corporate Strategy3.1.3 SWOT Analysis3.1.4 External Influences on Strategy3.2 Business Growth0/03.2.1 Objectives and Challenges of Growth3.2.2 Mergers, Takeovers and Integration3.2.3 Organic Growth3.2.4 Reasons for Remaining Small3.3 Decision-Making Techniques0/03.3.1 Quantitative Sales Forecasting Techniques3.3.2 Investment Appraisal Methods3.3.3 Decision Trees3.3.4 Critical Path Analysis (CPA)3.4 Influences on Business Decisions0/03.4.1 Corporate Influences on Decision Making3.4.2 Corporate Culture and Its Strategic Impact3.4.3 Shareholder vs Stakeholder Approaches3.4.4 Business Ethics and Strategic Decision Making3.5 Assessing Competitiveness0/03.5.1 Understanding Financial Statements3.5.2 Ratio Analysis for Competitiveness3.5.3 Human Resource Metrics and Strategies3.6 Managing Change0/03.6.1 Causes and Effects of Change3.6.2 Key Factors in Managing Change Effectively3.6.3 Scenario Planning and Risk Mitigation3. Business Decisions and StrategyPremium3.1 Business Objectives and Strategy0/03.1.1 Mission, Aims, and Corporate Objectives3.1.2 Theories of Corporate Strategy3.1.3 SWOT Analysis3.1.4 External Influences on Strategy3.2 Business Growth0/03.2.1 Objectives and Challenges of Growth3.2.2 Mergers, Takeovers and Integration3.2.3 Organic Growth3.2.4 Reasons for Remaining Small3.3 Decision-Making Techniques0/03.3.1 Quantitative Sales Forecasting Techniques3.3.2 Investment Appraisal Methods3.3.3 Decision Trees3.3.4 Critical Path Analysis (CPA)3.4 Influences on Business Decisions0/03.4.1 Corporate Influences on Decision Making3.4.2 Corporate Culture and Its Strategic Impact3.4.3 Shareholder vs Stakeholder Approaches3.4.4 Business Ethics and Strategic Decision Making3.5 Assessing Competitiveness0/03.5.1 Understanding Financial Statements3.5.2 Ratio Analysis for Competitiveness3.5.3 Human Resource Metrics and Strategies3.6 Managing Change0/03.6.1 Causes and Effects of Change3.6.2 Key Factors in Managing Change Effectively3.6.3 Scenario Planning and Risk Mitigation4. Global BusinessPremium4.1 Globalisation0/04.1.1 Growing Economies and Global Power Shifts4.1.2 International Trade and Business Expansion4.1.3 Drivers of Globalisation4.1.4 Protectionism and Its Business Implications4.1.5 Trading Blocs and Business Strategy4.2 Global Markets and Business Expansion0/04.2.1 Conditions That Prompt Businesses to Trade Internationally4.2.2 Assessing a Country as a Market4.2.3 Assessing a Country as a Production Location4.2.4 Strategic Reasons for Global Mergers and Joint Ventures4.2.5 Building and Sustaining Global Competitiveness4.3 Global Marketing0/04.3.1 Global Marketing Strategies and Approaches4.3.2 Global Niche Markets and the Marketing Mix4.3.3 Cultural and Social Factors in Global Marketing4.4 Global Industries and Companies (MNCs)0/04.4.1 The Impact of MNCs on Local and National Economies4.4.2 Ethical Considerations in MNC Operations4.4.3 Controlling and Regulating MNC Activity4. Global BusinessPremium4.1 Globalisation0/04.1.1 Growing Economies and Global Power Shifts4.1.2 International Trade and Business Expansion4.1.3 Drivers of Globalisation4.1.4 Protectionism and Its Business Implications4.1.5 Trading Blocs and Business Strategy4.2 Global Markets and Business Expansion0/04.2.1 Conditions That Prompt Businesses to Trade Internationally4.2.2 Assessing a Country as a Market4.2.3 Assessing a Country as a Production Location4.2.4 Strategic Reasons for Global Mergers and Joint Ventures4.2.5 Building and Sustaining Global Competitiveness4.3 Global Marketing0/04.3.1 Global Marketing Strategies and Approaches4.3.2 Global Niche Markets and the Marketing Mix4.3.3 Cultural and Social Factors in Global Marketing4.4 Global Industries and Companies (MNCs)0/04.4.1 The Impact of MNCs on Local and National Economies4.4.2 Ethical Considerations in MNC Operations4.4.3 Controlling and Regulating MNC Activity
