1. Investigating Small Business - Enterprise and Entrepreneurship1.1 The Dynamic Nature of Business0/01.1.1 Why New Business Ideas Come About1.1.2 How New Business Ideas Come About1.2 Risk and Reward0/01.2.1 The Impact of Risk on Business Activity1.2.2 The Impact of Reward on Business Activity1.3 The Role of Business Enterprise0/01.3.1 The Purpose of Business Activity1.3.2 The Role of Entrepreneurship1. Investigating Small Business - Enterprise and Entrepreneurship1.1 The Dynamic Nature of Business0/01.1.1 Why New Business Ideas Come About1.1.2 How New Business Ideas Come About1.2 Risk and Reward0/01.2.1 The Impact of Risk on Business Activity1.2.2 The Impact of Reward on Business Activity1.3 The Role of Business Enterprise0/01.3.1 The Purpose of Business Activity1.3.2 The Role of Entrepreneurship2. Investigating Small Business - Spotting a Business OpportunityPremium2.1 Customer Needs0/02.1.1 Identifying and Understanding Customer Needs2.1.2 The Importance of Knowing Your Customers2.2 Market Research0/02.2.1 The Purpose of Market Research2.2.2 Methods of Market Research2.2.3 The Use of Data in Market Research2.3 Market Segmentation0/02.3.1 Identifying Market Segments2.3.2 Market Mapping and Identifying Gaps in the Market2.4 The Competitive Environment0/02.4.1 Assessing Competitors' Strengths and Weaknesses2.4.2 Impact of Competition on Business Decision Making2. Investigating Small Business - Spotting a Business OpportunityPremium2.1 Customer Needs0/02.1.1 Identifying and Understanding Customer Needs2.1.2 The Importance of Knowing Your Customers2.2 Market Research0/02.2.1 The Purpose of Market Research2.2.2 Methods of Market Research2.2.3 The Use of Data in Market Research2.3 Market Segmentation0/02.3.1 Identifying Market Segments2.3.2 Market Mapping and Identifying Gaps in the Market2.4 The Competitive Environment0/02.4.1 Assessing Competitors' Strengths and Weaknesses2.4.2 Impact of Competition on Business Decision Making3. Investigating Small Business - Putting a Business Idea into PracticePremium3.1 Business Aims and Objectives0/03.1.1 Understanding Business Aims and Objectives3.1.2 Financial Aims and Objectives in Start-ups3.1.3 Non-Financial Aims and Objectives in Start-ups3.1.4 Variability in Aims and Objectives Among Businesses3.2 Business Revenues, Costs, and Profits0/03.2.1 Concepts and Calculations of Financial Terms3.2.2 Interpretation of Break-Even Diagrams3.3 Cash and Cash-Flow0/03.3.1 The Importance of Cash to a Business3.3.2 Cash-Flow Forecasts: Calculation and Interpretation3.4 Sources of Business Finance0/03.4.1 Short-Term Sources of Finance3.4.2 Long-Term Sources of Finance3. Investigating Small Business - Putting a Business Idea into PracticePremium3.1 Business Aims and Objectives0/03.1.1 Understanding Business Aims and Objectives3.1.2 Financial Aims and Objectives in Start-ups3.1.3 Non-Financial Aims and Objectives in Start-ups3.1.4 Variability in Aims and Objectives Among Businesses3.2 Business Revenues, Costs, and Profits0/03.2.1 Concepts and Calculations of Financial Terms3.2.2 Interpretation of Break-Even Diagrams3.3 Cash and Cash-Flow0/03.3.1 The Importance of Cash to a Business3.3.2 Cash-Flow Forecasts: Calculation and Interpretation3.4 Sources of Business Finance0/03.4.1 Short-Term Sources of Finance3.4.2 Long-Term Sources of Finance4. Investigating Small Business - Making the Business EffectivePremium4.1 The Options for Start-Up and Small Businesses0/04.1.1 Limited and Unlimited Liability4.1.2 Types of Business Ownership for Start-Ups4.1.3 Running a Franchise Operation4.2 Business Location0/04.2.1 Factors Influencing Business Location4.2.2 Nature of Business Activity4.2.3 Impact of the Internet on Location Decisions4.3 The Marketing Mix0/04.3.1 Understanding the Marketing Mix4.3.2 How the Elements of the Marketing Mix Work Together4.3.3 Impact of Technology on the Marketing Mix4.4 Business Plans0/04.4.1 The Role and Importance of a Business Plan4.4.2 The Purpose of Planning Business Activity4. Investigating Small Business - Making the Business EffectivePremium4.1 The Options for Start-Up and Small Businesses0/04.1.1 Limited and Unlimited Liability4.1.2 Types of Business Ownership for Start-Ups4.1.3 Running a Franchise Operation4.2 Business Location0/04.2.1 Factors Influencing Business Location4.2.2 Nature of Business Activity4.2.3 Impact of the Internet on Location Decisions4.3 The Marketing Mix0/04.3.1 Understanding the Marketing Mix4.3.2 How the Elements of the Marketing Mix Work Together4.3.3 Impact of Technology on the Marketing Mix4.4 Business Plans0/04.4.1 The Role and Importance of a Business Plan4.4.2 The Purpose of Planning Business Activity5. Investigating Small Business - Understanding External Influences on BusinessPremium5.1 Business Stakeholders0/05.1.1 Who Stakeholders Are and Their Objectives5.1.2 Impact of Stakeholders on Business Activity5.1.3 Conflicts Between Stakeholder Groups5.2 Technology and Business0/05.2.1 Different Types of Technology Used by Business5.2.2 How Technology Influences Business Activity5.3 Legislation and Business0/05.3.1 The Purpose of Legislation5.3.2 The Impact of Legislation on Businesses5.4 The Economy and Business0/05.4.1 Impact of the Economic Climate on Businesses5.5 External Influences0/05.5.1 Importance of External Influences on Business5. Investigating Small Business - Understanding External Influences on BusinessPremium5.1 Business Stakeholders0/05.1.1 Who Stakeholders Are and Their Objectives5.1.2 Impact of Stakeholders on Business Activity5.1.3 Conflicts Between Stakeholder Groups5.2 Technology and Business0/05.2.1 Different Types of Technology Used by Business5.2.2 How Technology Influences Business Activity5.3 Legislation and Business0/05.3.1 The Purpose of Legislation5.3.2 The Impact of Legislation on Businesses5.4 The Economy and Business0/05.4.1 Impact of the Economic Climate on Businesses5.5 External Influences0/05.5.1 Importance of External Influences on Business6. Building a Business - Growing the BusinessPremium6.1 Business Growth0/06.1.1 Methods of Business Growth - Internal6.1.2 Methods of Business Growth - External6.1.3 Types of Business Ownership6.1.4 Sources of Finance - Internal6.1.5 Sources of Finance - External6.2 Changes in Business Aims and Objectives0/06.2.1 Reasons for Changes in Aims and Objectives6.2.2 Changes in Focus: Survival or Growth6.2.3 Market Entry and Exit Strategies6.2.4 Workforce Management: Expansion or Reduction6.2.5 Adjusting the Product Range6.3 Business and Globalisation0/06.3.1 The Impact of Globalisation on Imports6.3.2 The Impact of Globalisation on Exports6.3.3 Changing Business Locations and Multinationals6.3.4 Barriers to International Trade6.3.5 Competing Internationally6.4 Ethics, the Environment and Business0/06.4.1 Ethical Considerations in Business6.4.2 Environmental Considerations in Business6.4.3 Impact of Pressure Groups on the Marketing Mix6. Building a Business - Growing the BusinessPremium6.1 Business Growth0/06.1.1 Methods of Business Growth - Internal6.1.2 Methods of Business Growth - External6.1.3 Types of Business Ownership6.1.4 Sources of Finance - Internal6.1.5 Sources of Finance - External6.2 Changes in Business Aims and Objectives0/06.2.1 Reasons for Changes in Aims and Objectives6.2.2 Changes in Focus: Survival or Growth6.2.3 Market Entry and Exit Strategies6.2.4 Workforce Management: Expansion or Reduction6.2.5 Adjusting the Product Range6.3 Business and Globalisation0/06.3.1 The Impact of Globalisation on Imports6.3.2 The Impact of Globalisation on Exports6.3.3 Changing Business Locations and Multinationals6.3.4 Barriers to International Trade6.3.5 Competing Internationally6.4 Ethics, the Environment and Business0/06.4.1 Ethical Considerations in Business6.4.2 Environmental Considerations in Business6.4.3 Impact of Pressure Groups on the Marketing Mix7. Building a Business - Making Marketing DecisionsPremium7.1 Product0/07.1.1 The Design Mix7.1.2 The Product Life Cycle7.1.3 Differentiating Products and Services7.2 Price0/07.2.1 Pricing Strategies7.2.2 Influences on Pricing Strategies7.3 Promotion0/07.3.1 Promotion Strategies for Different Market Segments7.3.2 Technology in Promotion7.4 Place0/07.4.1 Methods of Distribution7.5 Using the Marketing Mix to Make Business Decisions0/07.5.1 Interrelation of Marketing Mix Elements7.5.2 Building Competitive Advantage through Marketing Mix7.5.3 Influence of Integrated Marketing Mix on Competitive Advantage7. Building a Business - Making Marketing DecisionsPremium7.1 Product0/07.1.1 The Design Mix7.1.2 The Product Life Cycle7.1.3 Differentiating Products and Services7.2 Price0/07.2.1 Pricing Strategies7.2.2 Influences on Pricing Strategies7.3 Promotion0/07.3.1 Promotion Strategies for Different Market Segments7.3.2 Technology in Promotion7.4 Place0/07.4.1 Methods of Distribution7.5 Using the Marketing Mix to Make Business Decisions0/07.5.1 Interrelation of Marketing Mix Elements7.5.2 Building Competitive Advantage through Marketing Mix7.5.3 Influence of Integrated Marketing Mix on Competitive Advantage8. Building a Business - Making Operational DecisionsPremium8.1 Business Operations0/08.1.1 Purpose of Business Operations8.1.2 Production Processes8.1.3 Impacts of Technology on Production8.2 Working with Suppliers0/08.2.1 Managing Stock8.2.2 The Role of Procurement8.3 Managing Quality0/08.3.1 The Concept of Quality and Its Importance8.3.2 Quality's Role in Cost Control and Competitive Advantage8.4 The Sales Process0/08.4.1 Elements of the Sales Process8.4.2 Importance of Good Customer Service8. Building a Business - Making Operational DecisionsPremium8.1 Business Operations0/08.1.1 Purpose of Business Operations8.1.2 Production Processes8.1.3 Impacts of Technology on Production8.2 Working with Suppliers0/08.2.1 Managing Stock8.2.2 The Role of Procurement8.3 Managing Quality0/08.3.1 The Concept of Quality and Its Importance8.3.2 Quality's Role in Cost Control and Competitive Advantage8.4 The Sales Process0/08.4.1 Elements of the Sales Process8.4.2 Importance of Good Customer Service9. Building a Business - Making Financial DecisionsPremium9.1 Business Calculations0/09.1.1 Calculation of Gross Profit and Net Profit9.1.2 Profit Margins and Average Rate of Return9.2 Understanding Business Performance0/09.2.1 Use and Interpretation of Quantitative Business Data9.2.2 Use and Limitations of Financial Information9. Building a Business - Making Financial DecisionsPremium9.1 Business Calculations0/09.1.1 Calculation of Gross Profit and Net Profit9.1.2 Profit Margins and Average Rate of Return9.2 Understanding Business Performance0/09.2.1 Use and Interpretation of Quantitative Business Data9.2.2 Use and Limitations of Financial Information10. Building a Business - Making Human Resource DecisionsPremium10.1 Organisational Structures0/010.1.1 Different Organisational Structures10.1.2 Importance of Effective Communication10.1.3 Different Ways of Working and Technological Impact10.2 Effective Recruitment0/010.2.1 Different Job Roles and Responsibilities10.2.2 How Businesses Recruit People10.3 Effective Training and Development0/010.3.1 Methods of Training and Developing Employees10.3.2 Importance of Training and Development10.4 Motivation0/010.4.1 Importance of Motivation in the Workplace10.4.2 How Businesses Motivate Employees10. Building a Business - Making Human Resource DecisionsPremium10.1 Organisational Structures0/010.1.1 Different Organisational Structures10.1.2 Importance of Effective Communication10.1.3 Different Ways of Working and Technological Impact10.2 Effective Recruitment0/010.2.1 Different Job Roles and Responsibilities10.2.2 How Businesses Recruit People10.3 Effective Training and Development0/010.3.1 Methods of Training and Developing Employees10.3.2 Importance of Training and Development10.4 Motivation0/010.4.1 Importance of Motivation in the Workplace10.4.2 How Businesses Motivate Employees
