OCR Specification focus:
‘culture: art (decorative and pictorial), language, writing (including runes), and naming customs; poetry and its purpose (including rune poems, eddaic poems and skaldic verse), sagas.’
The cultural and religious life of the Vikings was central not only to their domestic identity but also to their international diplomacy and reputation abroad, shaping perceptions and interactions with other societies.
Cultural Exchange and Diplomacy
The Vikings’ culture was a significant part of how they related to the outside world. Their art, language, and storytelling traditions were more than internal markers of identity — they became tools of negotiation, intimidation, and reputation-building in the wider European world.
Art often communicated power and prestige, with decorative objects exchanged as diplomatic gifts.
Language and runic writing allowed for both record-keeping and symbolic display, sometimes marking treaties or commemorating events in stone.
Naming customs spread through contacts, reflecting both integration and assertion of identity in foreign courts.
Art and Symbolism
Viking art was deeply tied to diplomacy and cultural influence. Decorative and pictorial art, such as carved weapons, jewellery, or ship ornamentation, served as portable displays of wealth and craftsmanship.

This Oseberg animal-head post (Museum of Cultural History, Oslo) exemplifies Viking ornamental carving with gripping-beast motifs. Objects like this communicated status and skill, underpinning soft-power displays during diplomatic encounters. The piece is archaeological and not itself a treaty gift, but it models the aesthetic vocabulary used on prestigious items that circulated across courts. Source
Diplomats and leaders gifted ornate objects to secure alliances.
The widespread recognition of Viking design styles allowed outsiders to identify power connections.
Art often conveyed religious symbolism, subtly asserting spiritual identity during encounters with Christian Europe.
Decorative Art: The use of stylised patterns, carvings, and motifs in objects such as weapons, jewellery, ships, and stones to express power, belief, and identity.
While functional, these artistic forms also impressed foreign elites, projecting authority during diplomatic missions.
Language, Writing, and Runes
The Vikings’ language and runic script played both practical and symbolic roles. Runes were carved into stone monuments, weapons, or wooden objects to mark ownership, memorialise events, or invoke divine favour.

The Jelling Stone combines runic script with a relief of Christ, signalling Denmark’s conversion under Harald Bluetooth. It exemplifies how writing, art, and religion projected royal authority to domestic and foreign audiences. The reconstruction shows the original polychromy — extra detail not required by the syllabus but helpful for understanding visibility and impact. Source
Runes served as records of agreements and achievements, often visible in public spaces.
They provided a unique script that marked Viking presence in foreign territories.
Foreign rulers recognised rune stones as markers of Viking power and endurance.
Runes: The alphabetic script used by Germanic peoples, particularly the Vikings, carved into stone, metal, or wood for communication, commemoration, or ritual purposes.
This gave the Vikings a written means of asserting themselves abroad, distinct from Latin-script Christianity.
Naming Customs and Identity
Names were vital markers of Viking identity, with naming customs carrying symbolic and diplomatic weight. Names could reflect ancestral lineage, deities, or heroic qualities, often signalling status in negotiations.
Viking names adopted abroad (such as in Anglo-Saxon or Frankish courts) asserted Norse presence.
Name-giving in mixed societies showed cultural blending, a diplomatic acknowledgement of shared identity.
Certain names carried associations with gods or legendary heroes, underscoring authority in international contexts.
Poetry as Diplomacy
One of the most distinctive cultural tools in Viking diplomacy was poetry, particularly the use of skaldic verse in courts. Poets, or skalds, acted as cultural diplomats.
Rune poems often carried symbolic meaning linked to the natural world and divine order.
Eddaic poems (derived from mythological traditions) explained Norse cosmology, providing outsiders with insight into Viking beliefs.

Two pages from Codex Regius (GKS 2365 4º) show the written transmission of eddaic verse, the core mytho-poetic corpus informing Norse belief. Pair this with court performance (skaldic praise) to frame poetry’s authority in diplomatic settings. The page provides a downloadable high-resolution image suitable for study. Source
Skaldic verse, often commissioned to praise leaders, served to legitimise authority in front of domestic and foreign audiences.
Skaldic Verse: A complex form of Viking court poetry composed by professional poets (skalds), often praising rulers or commemorating victories.
Skalds were sometimes invited to foreign courts, their poetry acting as a cultural bridge and a marker of intellectual prestige.
Sagas and Historical Memory
Sagas, although written down later, preserved oral traditions that reflected how Vikings remembered and presented their interactions with other cultures. These narratives played a role in shaping diplomacy, even retrospectively:
Sagas glorified Viking exploits abroad, reinforcing prestige in subsequent negotiations.
They recorded genealogical connections across kingdoms, which could be cited in disputes or alliances.
They demonstrated to both Norse and foreign audiences the longevity of Viking presence and influence.
Integration of Culture and Religion in International Relations
Religion was woven into cultural expression, and thus into diplomacy. While the specification emphasises art, poetry, and writing, these were often inseparable from religious belief systems. For example:
Runic inscriptions could invoke gods for legitimacy in treaties.
Poetic references to Odin or Thor underscored divine favour for Viking leaders.
Artistic motifs with mythological symbols displayed cultural continuity in foreign lands.
These practices ensured that the Vikings projected themselves not as mere raiders, but as a people with rich cultural traditions that demanded respect in international relations.
Diplomatic Functions of Viking Culture
Viking culture operated as a soft power in their dealings with other states. Through art, poetry, and symbolic traditions, they:
Enhanced negotiation power by demonstrating wealth and sophistication.
Integrated into foreign courts while maintaining distinct identity.
Reinforced legitimacy of Viking rulers abroad through performances of culture.
Created long-term influence through names, runic monuments, and sagas that preserved their legacy.
In this way, culture and religion were more than background features of Viking life; they were active instruments of diplomacy in the age of international expansion.
FAQ
Viking names often carried ancestral or divine associations. When Norse elites married into foreign dynasties, they sometimes passed on these names to children, blending traditions.
This practice highlighted both family honour and cultural integration, signalling that Viking identity was not lost but reshaped within alliances. Naming customs, therefore, became a subtle form of diplomacy, affirming legitimacy across cultural boundaries.
Runestones were usually erected along roads, near assembly sites, or in churchyards after conversion. Their placement ensured visibility to both locals and travellers.
By situating them in such public arenas, Vikings projected authority, commemorated agreements, and demonstrated cultural presence. Foreign envoys or traders encountering these stones recognised them as assertions of power and identity.
Although many Viking artefacts survive in bare wood or stone, they were originally painted with vivid colours. Bright pigments enhanced visibility and symbolic impact.
In diplomacy, colourful carvings or gifts communicated wealth and sophistication. Polychrome decoration on monuments, such as the Jelling Stones, reinforced legitimacy by combining art, writing, and religious symbolism in striking displays.
Skalds tailored their verse to foreign rulers by praising their hosts alongside Viking leaders. This demonstrated diplomatic tact and showcased the Vikings’ intellectual sophistication.
Performances could bridge cultural divides by highlighting shared values such as bravery, generosity, or divine favour. Skalds thus became living embodiments of cultural diplomacy, promoting Norse prestige abroad.
Though written down centuries later, sagas preserved stories of Viking dealings with other kingdoms. These narratives could later be invoked to support political or legal claims.
For example, genealogical links recorded in sagas might be used to justify alliances or disputes. This retrospective use of cultural memory strengthened the Vikings’ international reputation long after their initial encounters.
Practice Questions
Question 1 (2 marks)
Identify two ways in which Viking runes were used in international relations and diplomacy.
Mark Scheme:
1 mark for each valid use identified (maximum 2 marks).
Possible answers:
• To commemorate agreements or treaties.
• As inscriptions on monuments to project power abroad.
• To invoke divine favour in a diplomatic context.
• To record achievements visible to foreign visitors.
Question 2 (5 marks)
Explain how Viking poetry contributed to diplomacy in their dealings with other societies.
Mark Scheme:
Up to 5 marks available:
• 1–2 marks: General reference to poetry without detail or clear link to diplomacy.
• 3–4 marks: Developed explanation of the diplomatic role of poetry, with examples (e.g. rune poems, eddaic verse, or skaldic verse).
• 5 marks: Clear and well-supported explanation showing how poetry legitimised rulers, enhanced status at foreign courts, and acted as cultural diplomacy.
Indicative content:
• Skaldic verse praised rulers and commemorated victories, legitimising authority before foreign audiences.
• Poets (skalds) served as cultural diplomats when invited to foreign courts.
• Eddaic poems conveyed Norse cosmology and beliefs, shaping how outsiders understood Viking identity.
• Rune poems reinforced symbolic and cultural messages linked to religion and society.