The Serbian authorities' hesitance to acknowledge and address human rights violations stemmed from a mix of nationalism, propaganda, and strategic calculation. Accepting these violations would mean admitting guilt and could have demoralised their forces. Propaganda played a role in painting a picture where Serbia was defending its sovereign territory against "terrorists" (referring to the KLA). This narrative was essential to maintain domestic support for the war. Furthermore, the Serbian government, particularly under Milosevic, believed that any show of weakness or culpability would undermine their position in potential negotiations or interventions by foreign powers.

The global media was instrumental in moulding international perceptions of the Kosovo conflict. As the conflict escalated, numerous journalists and media organisations flocked to the region, broadcasting vivid images of atrocities, mass migrations, and devastated landscapes. These images, especially those from significant events like the Račak massacre, resonated globally, catalysing diplomatic and humanitarian reactions. The media's portrayal often leaned towards the suffering of the Albanians, leading to a more sympathetic global stance towards the Kosovar Albanian plight. This extensive coverage played a role in accelerating international calls for intervention and resolutions.

The KLA's financial and logistical sustenance was multi-faceted. A significant portion of their funding came from the Albanian diaspora, especially in Western European countries like Switzerland and Germany. Donations, fundraising events, and sometimes even criminal activities like drug trafficking were used to amass resources. Additionally, covert support was also suspected from some foreign intelligence agencies. For weaponry, the KLA used clandestine routes, tapping into the grey arms market in the Balkans, smuggling weapons from neighbouring Albania, and repurposing older firearms left over from past conflicts in the region.

The KLA strategically targeted Serbian police stations and military outposts to weaken the security apparatus and showcase their resistance against Serbian authority. These targets represented not just the might but also the control Serbia had over Kosovo. By attacking them, the KLA aimed to demoralise the Serbian security forces, gain territorial control, and also garner support from the local populace. Furthermore, such tactics were expected to prompt disproportionate responses from Serbian forces, which could be exploited for propaganda, reinforcing the narrative of Serb aggressions against Albanians.

Yes, not all ethnic Albanians supported the KLA or its methods. While many in Kosovo did view the KLA as freedom fighters, there were those who disagreed with their tactics, fearing they might lead to a full-scale war and further atrocities. Prominent figures like Ibrahim Rugova advocated for non-violent resistance and diplomatic resolutions. Moreover, the KLA, in its quest to consolidate power, was at times suspected of intimidating or even assaulting ethnic Albanians seen as collaborators or not sufficiently supportive of their cause.