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AP Human Geography Notes

6.9.5 Qualitative Data: Narratives and Attitudes

AP Syllabus focus:
‘Narratives and interviews provide qualitative information about individual attitudes toward urban change and neighborhood identity.’

Urban geography relies on qualitative sources to understand how people interpret and experience shifting urban landscapes, making narratives and attitudes vital tools for analyzing urban change.

Understanding Qualitative Narratives in Urban Geography

Narratives, interviews, and personal accounts offer insights into how residents perceive and respond to urban change, including redevelopment, demographic shifts, and neighborhood transitions. Unlike quantitative data, which measure patterns numerically, qualitative narratives illuminate the lived experience behind those patterns. Urban geographers use these sources to reveal how individuals understand their neighborhoods, identify with place, and react emotionally or politically to spatial transformations. Narratives and interviews provide qualitative information about individual attitudes toward urban change and neighborhood identity.

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A researcher engages in fieldwork interviews to document local perceptions and experiences. This illustrates how qualitative data emerge through direct interaction, capturing attitudes that cannot be reduced to numerical form. The topic shown is teenage pregnancy rather than urbanization, but it accurately reflects the qualitative methods used by urban geographers. Source.

Why Narratives Matter

Narratives offer depth and complexity that numerical indicators alone cannot capture. They highlight personal interpretations of safety, belonging, opportunity, exclusion, and change. These perspectives help explain why different groups respond differently to the same urban process, such as gentrification or infrastructure expansion. Urban geographers analyze these attitudes to connect broader spatial patterns with the social meanings attached to specific places.

Key Characteristics of Narrative-Based Qualitative Data

Narrative and interview data share features that make them powerful for understanding urban dynamics.

  • Subjectivity: They reflect personal experiences, revealing internal motivations and emotional responses to urban environments.

  • Contextual richness: Narratives situate experiences within social, cultural, and historical contexts.

  • Detail and nuance: They capture small-scale interactions, memories, and symbolic meanings that shape place identity.

  • Adaptive insight: Interviews can explore emerging issues in real time, allowing geographers to study unfolding urban change.

Definition and Use of Attitudes

When residents express their views about neighborhood change, these perceptions provide important clues about community dynamics.

Attitudes: The beliefs, feelings, and predispositions individuals hold toward places, people, or changes in their urban environment.

Narratives revealing attitudes often comment on perceived shifts in safety, affordability, cultural identity, or development priorities. These attitudes influence how people choose to remain in, leave, or invest in neighborhoods.

A single account can reveal tensions between long-term residents and newcomers, or between policymakers and communities affected by redevelopment. These insights are essential for interpreting why urban change may be welcomed, resisted, or contested.

How Urban Geographers Collect Narrative Data

Interviews

Interviews are a central method for gathering narrative data. They allow geographers to explore attitudes through open-ended questions.

  • Structured interviews: Follow a predetermined set of questions, ensuring consistency across participants.

  • Semi-structured interviews: Allow flexibility for participants to elaborate on themes important to them.

  • Unstructured interviews: Resemble conversations, offering maximum depth and authenticity in personal stories.

Interviews may take place in homes, community centers, public spaces, or workplaces. The setting itself can influence the attitudes expressed, reinforcing the importance of context in qualitative research.

Oral Histories

Oral histories preserve long-term residents’ memories of urban change. They help document shifts in economic activity, demographic composition, or neighborhood identity from a generational perspective.

Focus Groups

Focus groups allow researchers to observe how attitudes form collectively. Group discussions reveal shared concerns or contested views about topics like redevelopment or public services. Focus groups bring small groups of residents together so researchers can listen to how they talk with one another about shared challenges, hopes, and everyday routines.

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Workshop participants engage in structured group discussion, modeling how focus groups allow researchers to observe shared narratives and collective attitudes. Such settings reveal how people negotiate meaning together in conversation. The image’s specific project concerns women’s representation on Wikiquote, extending beyond urban geography while still accurately depicting qualitative methods. Source.

What Narratives Reveal About Urban Change

Perceptions of Neighborhood Identity

Narratives help geographers understand how people define their neighborhood and what elements contribute to its place identity. Residents may highlight architectural style, cultural traditions, community networks, or local businesses as core features of identity. When these features change—due to new development, rising housing costs, or shifting demographics—residents’ attitudes may shift as well.

Emotional Responses to Change

Narratives often reveal emotional responses such as pride, fear, nostalgia, or frustration. These emotions influence how residents evaluate policy decisions, infrastructure projects, or economic development.

  • Fear of displacement may arise when housing prices rise.

  • Nostalgia may surface in stories about lost landmarks or shifting social networks.

  • Pride may emerge when describing improvements in amenities or public spaces.

These sentiments help explain community support or opposition to urban projects.

Inequality and Power Relations

Narratives often reveal perceptions of fairness, inclusion, or exclusion. Urban geographers use this data to identify social groups that may feel marginalized by planning decisions or uneven investment.

Attitudes about inequality can highlight:

  • Perceived neglect of certain neighborhoods

  • Unequal access to transportation or green space

  • Distrust in city leadership or planning agencies

  • Feelings of empowerment through community activism

Interpreting Narratives in Urban Geography

Identifying Themes and Patterns

Urban geographers analyze narratives by coding repeated themes such as safety, belonging, affordability, or identity. This process uncovers patterns across individuals or groups.

Connecting Narratives to Spatial Patterns

Narratives are often paired with spatial analysis to illustrate how attitudes differ across neighborhoods. Linking attitudes to mapped patterns of investment, demographic change, or infrastructure reveals how residents’ stories reflect broader geographic processes.

Enhancing Explanations of Urban Change

Qualitative narratives strengthen explanations of urban change by adding meaning, context, and perspective to demographic and spatial trends. They help geographers understand not just where change occurs, but how people interpret and live through it.

Ethical Considerations

Narrative research requires sensitivity to privacy, representation, and trust. Urban geographers must ensure that participants’ voices are presented accurately and respectfully without exposing them to harm.

The Role of Narratives in Shaping Future Urban Outcomes

Narratives and attitudes influence urban planning and policy when they are incorporated into community meetings, public comment processes, and participatory planning. When geographers and policymakers understand how residents feel about change, they are better able to design equitable and responsive urban interventions.

FAQ

Researchers typically use purposive sampling, selecting participants who can offer diverse perspectives on redevelopment or neighbourhood transitions.

They often seek representation across age, gender, tenure (long-term vs. recent residents), and socio-economic groups to capture a wide range of lived experiences.

In rapidly changing areas, researchers may also include business owners or community leaders whose roles give them unique insights into local attitudes.

Interviewers often focus on how residents perceive local landmarks, community relationships, or cultural traditions.

Common prompts include:
• What aspects of the neighbourhood feel most meaningful to you?
• How do you feel the area has changed over time?
• What would you like to preserve or improve?

These open questions encourage reflection on the symbolic and emotional dimensions of place identity.

Contradictions arise because individuals experience neighbourhood change differently based on their personal circumstances, expectations, or cultural background.

Residents benefiting from new investment may describe improvements, while others who feel threatened by rising rents or demographic shifts may report loss or disruption.

Such contradictions help geographers recognise that urban change is socially uneven and emotionally complex.

Researchers often cross-check interview data with additional sources such as observations, historical documents, or community meetings.

They may also use member-checking, where participants review summaries of their statements to confirm accuracy.

Reflective field notes help researchers acknowledge their own biases and maintain transparency in interpretation.

Group discussions can be influenced by dominant personalities, making quieter participants less likely to share their views.

Some participants may avoid expressing criticism due to social pressure or fear of appearing confrontational.

To address this, facilitators encourage balanced participation and may combine focus groups with individual interviews to capture overlooked perspectives.

Practice Questions

Question 1 (1–3 marks)
Explain one way in which narratives help urban geographers understand residents’ attitudes toward neighbourhood change.

Mark scheme:
• 1 mark for identifying a valid way narratives support understanding (e.g., reveal personal experiences or emotional responses).
• 1 mark for describing how this reveals attitudes (e.g., shows whether residents feel threatened, optimistic, excluded, or attached).
• 1 mark for explaining why this is useful for analysing urban change (e.g., helps interpret support or opposition to redevelopment).

Question 2 (4–6 marks)
Assess how interviews and focus groups can contribute to a deeper understanding of community responses to urban redevelopment.

Mark scheme:
• 1 mark for describing interviews as a qualitative method (e.g., collecting individual perspectives on redevelopment).
• 1–2 marks for explaining how interviews reveal personal attitudes, concerns, or motivations linked to redevelopment.
• 1 mark for describing focus groups as discussions that capture shared or contested views.
• 1–2 marks for explaining how group dynamics in focus groups help geographers understand collective narratives and emerging community tensions.
• Up to 1 additional mark for linking these insights to wider processes of urban change, such as displacement fears or neighbourhood identity.

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